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ATEN Joins HDBaseT Alliance to Deliver Added Benefits for Customers and Partners

Company’s VE812 and VE814 HDMI Extenders Currently Support HDBaseT Technology and Plans to Launch Professional A/V Products Integrating this Standard

Taipei, Taiwan (October 30, 2013) – ATEN International, the world-leading designer and manufacturer of advanced connectivity and management solutions, today announced it has joined the HDBaseT Alliance as an adopter member to deliver the added benefits of HDBaseT™ technology to customers and partners. The HDBaseT Alliance is a cross-industry alliance founded by LG Electronics, Samsung Electronics, Sony Pictures Entertainment and Valens to promote and standardize HDBaseT technology for whole-home distribution of uncompressed HD multimedia content.

HDBaseT technology enables a single LAN cable to replace multiple cables and connectors in home entertainment and business environments. The cornerstone of HDBaseT technology is 5Play™, a feature set that converges uncompressed Full HD video, audio, 100Mb Ethernet connectivity, power, and control signals through a single CAT5e/6 cable. HDBaseT is optimized for professional A/V installations and provides a simple and cost-effective solution to transmit A/V signals up to 100 meters.


“HDBaseT represents the next significant step in the evolution of ATEN’s professional A/V solutions and helps our customers and partners to reduce installation time and costs by using a single CAT5e/6 cable,” explained Kevin Chen, President of ATEN International. “Integrating HDBaseT technology into our products will not only make setup and control faster and easier, but will ensure compatibility with other leading professional A/V solutions.”


As an HDBaseT Alliance member, ATEN will help define the future of multimedia transmission and data communication in the consumer electronics and content provider industries. It will have access to and can provide feedback on finalized specifications and updates.


“The momentum behind the rapid acceptance and implementation of the HDBaseT technology continues to grow with companies like ATEN International joining the HDBaseT Alliance,” said Ariel Sobelman, president, HDBaseT Alliance. “ATEN’s decision to join the Alliance will enable its customers to leverage the HDBaseT technology to reduce the complexities and costs of their projects.”


ATEN’s VE812 and VE814 HDMI extenders currently support HDBaseT technology that allows to extend 4k2k video up to 100 meters using one Cat 5e cable, and the company plans to integrate this industry standard into other professional A/V products such as 4k2k media distribution solution in the near future. For more information on ATEN products and solutions, visit www.aten.com


About HDBaseT Alliance
The HDBaseT Alliance is comprised of leading cross-industry companies formed to promote and standardize the HDBaseT™ technology for whole-home distribution of uncompressed HD multimedia content. The cornerstone of HDBaseT technology is 5Play™, a feature set that converges uncompressed full HD digital video, audio, 100BaseT Ethernet, power over cable and various control signals through a single LAN cable. For more information about HDBaseT Alliance and membership, please visit the HDBaseT Alliance website at www.hdbaset.org



Press Contact:
ATEN International Co., Ltd.
Ivy Lee 
TEL: +886-2-8692-6789 EXT.1867
FAX: +886-2-8692-6577 
Ivy Lee: ivy_lee@aten.com.tw


About ATEN 

Established in 1979, ATEN International Co., Ltd. is the world-leading designer and manufacturer of advanced connectivity and management solutions. ATEN is dedicated to the vision "Simply Better Connections," and provides innovative solutions for customers to make better connections, efficiently and seamlessly, to the information and people. ATEN's product range covers complete IT Infrastructure Access Management, Professional A/V, Green Energy and Consumer Electronics solutions – from entry level operations to the enterprise market. ATEN is headquartered in Taiwan, and strategically located with subsidiaries or sales offices in China, Japan, Korea, Belgium, the UK, the US, and Russia. Together with its R&D and manufacturing centers in Taiwan, China and Canada, ATEN employs a total of more than 1600 people worldwide. For more information about ATEN, please visit http://www.aten.com.

Contacto de prensa

(+886) 2-8692-6789
(+886) 2-8692-6577
pr@aten.com.tw