Update message from IFA
Our industry – like the rest of the world – now has to plan and prepare for how we can recover and rebound.
IFA has been given the go-ahead to take place in 2020 as a real-life event in Berlin, based on a special concept that puts health and safety first.
Taking place over just three days – from 3 to 5 September – this year’s IFA 2020 Special Edition falls well within the restrictions imposed by the COVID-19 pandemic.
The pure B2B event will put strict limits on the number of attendees and focus on IFA’s four global core functions, which are:
1. An innovation showcase for brands;
2. A platform for cutting-edge technologies;
3. A sourcing event for OEMs and ODMs; and
4. A marketplace where retailers and brands can come together.
Find out more about what to expect this year and our first keynote announcement by watching the IFA Press Conference we freshly hosted.