Press Releases

Sydney, Australia (Feb.12, 2025)- ATEN International, the leading provider of KVM, AV/IT connectivity, and management solutions, today announced a landmark expansion into the consumer electronics market with the launch of the ATEN essentials series. Marking a historic milestone, the essentials Series is the first ATEN product line developed with a consumer-first brand identity, setting a new standard for how users manage modern work-and-play living. By condensing decades of professional technical expertise into a form factor sleeker than a smartphone, the essentials series embodies the philosophy of clean space, clear mind, empowering users to eliminate clutter and focus on what matters most with unprecedented ease.

With aesthetic design in mind, each essentials model features a compact, low-profile form that integrates naturally into the décor of any space, elevated by a signature sunrise-orange accent light that provides a sophisticated, modern glow. Designed for the modern multitasker, the series features an intuitive one-button switch mechanism, allowing users to transition between USB or HDMI devices instantly and effortlessly. 

The ATEN essentials series is built on the conviction that professional-grade connectivity should be accessible beyond corporate environments. By providing the stable infrastructure required for cinematic immersion, elite-level gaming, and executive-tier productivity, ATEN transforms modern living areas into high-performance hubs. This series delivers uncompromising enterprise-level reliability in a palm-sized design, allowing users to enjoy lag-free 8K performance while maintaining a sleek, clutter-free environment.

Clean Space, Clear Mind. The essentials lineup introduces Living Life as a Pro—a modern lifestyle built on simplicity.

 HDMI Switch: Featuring RapidSync™, these switches deliver high-speed AV switching and a clutter-free setup, allowing for seamless, one-touch toggling between gaming consoles, streaming devices, or any HDMI source on a single display with pristine True 4K or 8K visuals.

 HDMI Splitter: While current applications focus mainly on commercial environments—where features such as One-Touch Screen Off allow users to instantly switch off the second display with a single press for intuitive and effortless control—the HDMI Splitter also offers strong potential for home use. Designed for gamers and tech enthusiasts, it delivers ultra-clear 4K or 8K dual-display visuals with seamless synchronization enabled by EDID Sync™.

 USB Sharing Switch: Featuring InstaSync™, it transforms a cluttered desk into a streamlined professional workstation with blazing fast data transmission up to 48 Gbps, ensuring your workflow remains smooth and organized with a single button press.

“A bold evolution in minimalist design, the ATEN essentials Series modernizes spaces with simplicity, allowing you to embrace a clear mind while enjoying style, comfort, and efficiency. We’ve distilled decades of enterprise-grade engineering into a sleek, lifestyle-driven design for those who refuse to settle for anything less than excellence,” said Nicholas Lin, Senior Vice President of ATEN International. “By bringing professional-caliber performance into personal life, we are empowering users to eliminate technical boundaries and truly master their work-and-play living. With essentials, we aren't just selling hardware; we are proving that life can be professional, too.”

Key Features of the ATEN essentials Series:

• Pro-Grade Performance for Home & Work: Brings enterprise-level stability and high-performance standards to everyday consumer applications.
• Ultra-Compact Aesthetic Design: A sleek, minimalist footprint designed to complement modern lifestyle spaces while remaining powerful enough for demanding 8K applications.
• Signature Solaris Orange Accent Light: Elevated by a unique glow that provides a sophisticated, modern aesthetic, making professional gear a stylish addition to any space.
• Fluid Multitasking: Simplifies complex setups by switching or distributing high-resolution sources and peripherals with a single touch.
• Intuitive One-Touch Control: Effortlessly manage workflows via user-friendly pushbuttons or a remote port selector for professional control made easy.

For more information about the ATEN essentials series, please refer to the below link:

ATEN essentials series

 ATEN Unveils "essentials" Series to Bring Pro-Grade Connectivity to Everyday Spaces

About ATEN

ATEN International Co., Ltd. (TWSE: 6277), established in 1979, is the leading provider of KVM and AV/IT connectivity and management solutions. Offering more than 1,000 integrated KVM, professional AV, USB, rack and intelligent power products, ATEN enables easy connection, management, and optimization of AV/IT equipment in corporate, government, education, healthcare, manufacturing, broadcasting, media, and transportation environments. With over 650 issued international patents, ATEN's global R&D team continuously produces innovative solutions, resulting in a comprehensive portfolio of products available worldwide.

Headquartered in Taiwan, ATEN International Co., Ltd. has grown to include subsidiaries and regional offices in China, Japan, South Korea, Belgium, Australia, the U.S., the U.K., Turkey, Poland, India, Romania, South Africa, Indonesia, and Mexico – with R&D centers in Taiwan, China, and Canada. 

For more information about ATEN, please visit www.aten.com.

Press Contact

ATEN International Co., Ltd.

Irene Tsai / Ivy Lee

TEL: +886-2-8692-6789 EXT. 1835/1867

FAX: +886-2-8692-6577

Email: pr@aten.com.tw

Australia Press Contact

ATEN ANZ Pty Ltd

Anan Chen

TEL: +61 2 9114 9933

Email: marketing@au.aten.com