Manager’s Preface
Dear shareholders, employees, customers and friends from all sectors,
Under the impact of the pandemic, regional conflict and inflation worldwide in 2019, the market trend is heading in the direction of automation, intelligence and low contact, and the new normal of mixed scenarios has emerged in the market. Global enterprises must demonstrate high corporate resilience in order to swiftly recover key functions and to continue their growth in such a continuously changing environment. Although 2022 was still a turbulent year for the global market, ATEN was able to achieve a new record high in its annual revenue. The Company demonstrated high corporate resilience through various actions and received high recognition from the outside along with numerous consecutive brand and sustainability awards, including the “2022 Best Taiwan Global Brands”, “National Brand Yushan Award - Outstanding Enterprise Category ‘National First Award’ Highest Honor”, “First Term of New Taipei City Corporate Role Model Award - Innovative R&D Category” and “CommonWealth Sustainable Citizen Award”. All of these remarkable outcomes indicate ATEN’s commitment and effort in achieving corporate resilience under the unstable greater environment, as explained in the following:
• Implemented epidemic control actively and protected global employees’ health without operational interruption
• Constructed a backup production site, the Thailand Plant, and completed the plant construction and mass production for shipping within one year
• Established diverse products and sales models, optimized new product market launch benefits, and satisfied different market demands
• Flexibly adjusted production capacity and inventory/logistics strategies, in order to ensure delivery dates for customers
• Quickly revised product designs and sought raw material supplies flexibly to reduce the impact of raw material shortage
• Monitored exchange rates and cost changes rigorously, provided responses and improved production capacity and efficiency in a timely manner
• Controlled customer credit risk carefully to ensure proper collection of payables
• Enhanced CRM and sales forecast and seized business opportunities early
• Set up global common operational goals and used resources effectively
• Implemented global market planning and operations continuously to reduce the impact of geopolitics
In addition, ATEN also continues to complete important progress and achieve remarkable outcome in various corporate sustainable development goals. First, facing the tough challenges of climate change, we actively fulfill corporate social responsibility and have set the goal of net zero carbon emissions by 2050 along with participation in carbon reduction actions with the best effort. To achieve such goal, ATEN has established a series of specific action plans, including the reduction of carbon emissions by 50% for the Taiwan headquarters and Xizhi production site by 2030. In addition, in 2021, ATEN constructed a solar photovoltaic power generation system with a system capacity of 170kWp at the Xizhi Plant of the headquarters, and official operation commenced at the end of the same year. Furthermore, in 2021, ATEN also constructed a solar photovoltaic power generation system with a system capacity reaching 334kWp at the Thailand Plant for its mass production operations. The system has been in trial operation since December 2022, and it is able to facilitate the reduction of greenhouse gas emissions and to generate long-term economic benefits for the enterprise. Furthermore, ATEN also joined the CommonWealth Sustainability League in 2021 and participated in issues related to various aspects of sustainability jointly promoted by CommonWealth Magazine, in order to continuously contribute efforts to the global climate.
Moreover, ATEN has for a long time continued to invest in talent cultivation and development, actively promote employee family and work balance policy, and value talent sustainability as the key objectives of the Company’s sustainable operations. Through the workplace anti-bullying and anti-sexual harassment declaration, salary equality, maternity allowance of NT$120,000 per childbirth, prenatal checkup leave and paternity leave (superior to the government regulations: 8 days), educational subsidies of NT$10,000/year (preschool educational subsidy of NT$5000 per semester) for children between the ages of 3 and 6, birthday leave, volunteer leave, labor-management meetings, employee learning development and education and training, employee relationship activities, and so on, the Company aims to improve the sustainable competitiveness of talent. In 2022, we received numerous honors and awards in talent development, including the “2022 Asia’s Best Enterprise Employer Award”, “2022 WeCare Best Employee Care Award”, and “Friendly Family and Work Equality” Outstanding Enterprise presented by the New Taipei City Government, and we enrolled in the “TALENT, in Taiwan” Alliance in order to enhance the competitiveness of talent in Taiwan together with several hundred enterprises and schools sharing the same concept.
In addition, ATEN continues to research and develop innovative products and technologies in order to provide one-stop services for integrated AV/IT to customers. With its long-term experience and cultivation in the smart manufacturing industry, ATEN is able to provide integrated solutions covering both the remote control management and television wall control systems to customers, allowing factory management control systems and emergency response center information images to be shared synchronously, thereby facilitating commanders to respond and make decisions in a timely manner. Furthermore, under the trend of the metaverse and 5G, the popularity of immersive experience is increasing worldwide. ATEN’s professional media solutions have also seized circular business opportunities in the market, in order to establish a remarkable 4K high resolution immersive visual experience for customers. As most companies resume their physical office work, the demand for hybrid meetings has become the greatest business opportunity in the enterprise market. ATEN continues to release new hybrid meeting solutions, in order to increase the enterprise meeting cooperation efficiency. Furthermore, ATEN also targets the global AI trend and continues to accelerate the development of technology in order to achieve diverse applications for ATEN AI Voice – AI Text-to-Speech (TTS) services. In addition, AI voice can be customized for corporate brands in order to provide premium one-stop services to enterprises from text editing and drafting and recording studio sampling to voice model training, thereby establishing a unique brand voice for enterprises.
ATEN is committed to implementing corporate ESG with the vision of a sustainable brand and has participated in the fulfillment of corporate social responsibility for a long time. The Company upholds the corporate core value of “ICAN” and the corporate vision of “Simply Better Connections” in order to actively contribute efforts to achieving the goal of smart living and sharing wonderful links together!
董事長兼總經理
