ATEN Digital Signage Solutions Guide

Digital Signage Solutions Guide

Evolving Impact & Engagement

Digital signage is reshaping the way brands and services connect and communicate with their customers and audience—captivating shoppers with vibrant point-of-purchase displays, streamlining passenger flow in transport hubs, and energizing entertainment venues and sports bars with dynamic, real-time content. Its rapid growth underscores its critical role in modern marketing and customer engagement strategies.

Size of Digital Signage Market in USD by 2034

55

The digital signage market is projected to grow from $29.19 billion in 2025 to $54.69 billion by 2034, reflecting a robust CAGR of 7.41%.¹

Boost in Consumer Engagement with Digital Signage

400

Digital displays capture 400% more views than static displays, significantly boosting consumer engagement and message retention.³

Retail Sector is the Largest Adopter of Digital Signage

25

The retail sector accounts for approximately 25% of all digital signage installations, underscoring its significance in enhancing customer engagement and sales.²

Amount of Viewers Engaged in Public Spaces Per Week

135

Digital signage engages approximately 135 million people per week, demonstrating its substantial impact and potential across all sectors.⁴

Trends

Smarter AI for Dynamic Content Automation

Artificial intelligence is changing how digital signage content is managed and delivered. By analyzing real-time audience data—such as demographics, dwell time, and behavior—AI can automatically select, schedule, and adapt content for maximum impact. This reduces manual effort, accelerates campaign rollouts, and ensures that messages are always timely, relevant, and targeted. It’s a smarter way to maintain engagement at scale.

Immersive Multi-Dimensional Displays

Modern digital signage is becoming more experiential through immersive display technologies like holograms, 3D visuals, and curved or transparent screens. These advanced formats go beyond traditional flat panels, creating a sense of depth and motion that draws viewers in. Ideal for high-end retail, galleries, or themed exhibits, immersive signage transforms passive viewing into a memorable, multi-sensory encounter that boosts audience attention and brand recall.

Interactive, Audience-Driven Engagement

Beyond broadcasting, today’s signage listens and responds. IoT-enabled systems allow audiences to interact through gesture control, mobile triggers, voice commands, or sensors that react to movement and proximity. This type of user-driven engagement invites deeper exploration and personal connection, while also capturing valuable behavioral data. It’s a two-way experience that turns displays into dynamic, personalized touchpoints in real-world environments.

Flexible LED Video Walls for Dynamic Storytelling

Interactive LED video walls have become powerful tools for delivering stunning visuals at any scale. With fine pixel pitches, vibrant colors, and modular design, they offer creative freedom to build expansive, bezel-free displays in any shape or size. Whether installed in hotel lobbies, sports arenas, or corporate atriums, LED walls serve as dynamic storytelling platforms that command attention and leave lasting impressions.

Challenges

As digital signage evolves, solution providers face five core challenges in delivering scalable, smart, and future-ready systems.
Interoperability Across Devices
Ensure smooth integration with displays, sensors, and systems from various brands without extra converters or customization.
Scalable Architecture
Support system expansion without reconfiguring infrastructure—modular, IP-based solutions are key.
Fast Setup & Easy Configuration
Simplify AV-over-IP and video wall deployments to save time, reduce risk, and lower training demands.
Reliable System Management
Provide tools for remote monitoring, quick troubleshooting, and minimal downtime post-installation.
Future-Proof Design
Support emerging standards and trends like 8K, HDR, and AI while staying adaptable to tech shifts and green regulations.
ATEN stands at the forefront and meets all these challenges, offering innovative and sustainable digital signage solutions tailored to empower businesses to thrive in this new era of diversified AV content display and management.

Why Choose ATEN Solutions?

ATEN offers a comprehensive range of Networked AV and integrated video wall solutions for digital signage applications—engineered to scale across any environment.
Versatile & Scalable AV Distribution for Any Venue
From H.265 over IP and matrix switching to AOC and HDBaseT™, ATEN solutions support flexible AV deployments for signage and video walls in transportation hubs, malls, entertainment venues, studios, sports arenas, museums, and more.
All-in-One Video Wall Processing and Visualization
Support for dynamic video walls with independent canvases, customizable backgrounds, and support for multiple content sources—built on a modular architecture for superior scalability and broad LED display compatibility.
Crystal-Clear 4K Video with Low-Latency Compression
Advanced solutions with ATEN’s compression technology deliver visually lossless True 4K (4096 x 2160 @ 60 Hz, 4:4:4) over a single Cat5e/6a cable—ensuring ultra-smooth, real-time video without frame loss or delay.
Built-In Reliability for Uninterrupted AV Performance
Featuring PoE and DC power redundancy, ATEN solutions are designed for maximum uptime, keeping signage systems running even during unexpected power disruptions.
Intuitive Web-Based Content & Layout Management
Easily schedule, zone, and update content in real time via a user-friendly Web GUI—ideal for wayfinding, dynamic messaging, and location-based control.
Pro Audio Integration for Immersive Signage
To complete the user experience, ATEN’s pro audio lineup ensures clear, high-quality sound in retail and hospitality environments—perfect for sports bars and in-store displays—with seamless control and reliable compatibility.

TTransportation Hubs & Shopping Malls

HHospitality Venues & Sports Bars

PProduction Studios & TV Newsrooms

IImmersive Exhibits & Museum Installations

ATEN Solutions in Action

Immersive AV for a Multi-Zone Retail & Branding Experience

A trend-forward retail store wanted to redefine its customer engagement strategy by implementing an immersive, tech-powered in-store experience. Designed across multiple themed areas—such as product zones, experience booths, and digital signage sections—the goal was to create a captivating and engaging AV environment that could be centrally managed and dynamically updated. From concept to execution, the integrator deployed a robust AV infrastructure based on modular matrix switching and fiber extension for uninterrupted audio-visual delivery throughout the store.

Challenges	The ATEN Solution
Centralized AV control: Easy-to-use mobile and wireless interface (ATEN VM Control) to manage video content, background music, and digital promotions from a single location. Multi-zone digital signage distribution: Simultaneous video output to product displays, LED walls, and promotional monitors throughout various sections: cosmetics, fashion, gadgets, and lifestyle. Long-distance signal extension: Reliable transmission of high-quality AV signals from the control center to remote display zones (e.g., second floor, back wall promotions) with no signal drop. Zone-based audio experience: High-fidelity audio tailored to specific store areas—calming ambient tracks in wellness sections, upbeat music in active wear, and voice announcements across public zones.	True 4K @ 60Hz switching: Enables seamless switching between media sources like digital players, Apple TV, and promotional laptops to various zones via HDMI. Fiber-based AOC extension: Delivers ultra-clear video to far-end display locations with zero-latency, ensuring smooth visuals even in high-traffic or high-interference environments. Synchronized playback across zones: Supports synchronized playback to multiple monitors in Zones A–C, allowing each product zone or campaign wall to display unique or shared content. Integrated pro audio system: Sends Dante-processed audio to AS108 speakers in different sections, with customizable zoning for tailored audio branding across departments.

Challenges

The ATEN Solution

Centralized AV control: Easy-to-use mobile and wireless interface (ATEN VM Control) to manage video content, background music, and digital promotions from a single location.
Multi-zone digital signage distribution: Simultaneous video output to product displays, LED walls, and promotional monitors throughout various sections: cosmetics, fashion, gadgets, and lifestyle.
Long-distance signal extension: Reliable transmission of high-quality AV signals from the control center to remote display zones (e.g., second floor, back wall promotions) with no signal drop.
Zone-based audio experience: High-fidelity audio tailored to specific store areas—calming ambient tracks in wellness sections, upbeat music in active wear, and voice announcements across public zones.

True 4K @ 60Hz switching: Enables seamless switching between media sources like digital players, Apple TV, and promotional laptops to various zones via HDMI.
Fiber-based AOC extension: Delivers ultra-clear video to far-end display locations with zero-latency, ensuring smooth visuals even in high-traffic or high-interference environments.
Synchronized playback across zones: Supports synchronized playback to multiple monitors in Zones A–C, allowing each product zone or campaign wall to display unique or shared content.
Integrated pro audio system: Sends Dante-processed audio to AS108 speakers in different sections, with customizable zoning for tailored audio branding across departments.

Solution Diagram

Multi-Area Content Streaming for Sports and Promotions

A popular sports bar sought to upgrade its audiovisual system to distribute multiple live content sources—such as sports games, promotional content, and streaming apps—across video walls and displays in various zones of its large venue. The priority was a scalable, user-friendly AV-over-IP setup that would be future-proof, require minimal technical expertise to operate, and support centralized content control across 14 displays and beyond.

Challenges	The ATEN Solution
User-friendly control: The system needed to be easily operable by non-technical staff, minimizing training time while supporting daily AV operations efficiently. Zoned content distribution: The venue required support for five independently managed areas and 14 displays, each capable of showing different live games or promotional content. Long-distance signal transmission: AV signals had to be reliably transmitted from centralized sources in the server room to displays throughout the expansive venue without quality degradation. Scalable Infrastructure: The solution had to support future growth, enabling the addition of new sources and displays with minimal disruption or system redesign.	Limitless scalability & flexible setup: A modular AV-over-IP architecture using transmitter/receiver units over the existing network simplifies installation and allows effortless expansion. Efficient network streaming: Delivers visually lossless 1080p video over standard Gigabit Ethernet with minimal bandwidth usage, ensuring consistent performance across all zones. Real-time switching & zone control: Enables staff to dynamically switch content sources and manage what’s displayed in each area on demand, ideal for fast-paced sports bar environments. Mobile app integration: Staff can easily control content and zones through a dedicated mobile app, providing real-time control and adjustments without returning to a control station.

Challenges

The ATEN Solution

User-friendly control: The system needed to be easily operable by non-technical staff, minimizing training time while supporting daily AV operations efficiently.
Zoned content distribution: The venue required support for five independently managed areas and 14 displays, each capable of showing different live games or promotional content.
Long-distance signal transmission: AV signals had to be reliably transmitted from centralized sources in the server room to displays throughout the expansive venue without quality degradation.
Scalable Infrastructure: The solution had to support future growth, enabling the addition of new sources and displays with minimal disruption or system redesign.

Limitless scalability & flexible setup: A modular AV-over-IP architecture using transmitter/receiver units over the existing network simplifies installation and allows effortless expansion.
Efficient network streaming: Delivers visually lossless 1080p video over standard Gigabit Ethernet with minimal bandwidth usage, ensuring consistent performance across all zones.
Real-time switching & zone control: Enables staff to dynamically switch content sources and manage what’s displayed in each area on demand, ideal for fast-paced sports bar environments.
Mobile app integration: Staff can easily control content and zones through a dedicated mobile app, providing real-time control and adjustments without returning to a control station.

Solution Diagram

Command the Screen: Real-Time AV Control for Next-Gen News

A forward-thinking independent TV news studio set out to modernize its video production workflow and on-air visuals. With live feeds, remote video conferencing, and high-resolution camera input all playing a role in daily broadcasts, the studio needed a centralized system to manage, switch, and display real-time content seamlessly across video walls and LED screens. Reliability, low latency, and advanced layout control were critical to ensure professional-grade presentation with minimal crew.

Challenges	The ATEN Solution
Zero-delay source switching: The solution had to deliver instantaneous switching between multiple live sources—including camera feeds, on-air graphics, and remote video calls—to avoid latency and ensure seamless transitions during live broadcasts. Multi-format input management: Compatibility with a diverse range of input formats was essential, including SDI for professional broadcast cameras, HDMI for local media sources, and network-based feeds such as video conferencing platforms and live server streams. High-resolution video wall output: The system needed to output synchronized, high-definition content across large LED walls and multi-display configurations with pixel-perfect accuracy, maintaining visual consistency for both in-studio viewing and on-air presentation. Centralized touchscreen control: Operators required a responsive, touchscreen-based control system to manage source switching, video layouts, and real-time adjustments—all through an intuitive user interface to reduce operator workload and streamline live production.	Real-time 4K processing with modular flexibility: VW3620 acts as the central engine, managing and distributing high-resolution content from diverse sources—cameras, servers, and conferencing systems—to LED video wall and displays with precise, real-time 4K processing. Broadcast-grade SDI integration made simple: Enables smooth conversion of professional SDI camera feeds into the HDMI infrastructure, ensuring broadcast-level video quality across the studio’s AV system. Touch-driven control for live studio operations: Delivers streamlined, app-based control over video sources and layouts, empowering producers with quick, responsive command during high-pressure live segments. Flexible visual routing for mixed format displays: Facilitates real-time switching and scaling across various input formats and aspect ratios, optimizing display outputs for both LED walls and standard monitors.

Challenges

The ATEN Solution

Zero-delay source switching: The solution had to deliver instantaneous switching between multiple live sources—including camera feeds, on-air graphics, and remote video calls—to avoid latency and ensure seamless transitions during live broadcasts.
Multi-format input management: Compatibility with a diverse range of input formats was essential, including SDI for professional broadcast cameras, HDMI for local media sources, and network-based feeds such as video conferencing platforms and live server streams.
High-resolution video wall output: The system needed to output synchronized, high-definition content across large LED walls and multi-display configurations with pixel-perfect accuracy, maintaining visual consistency for both in-studio viewing and on-air presentation.
Centralized touchscreen control: Operators required a responsive, touchscreen-based control system to manage source switching, video layouts, and real-time adjustments—all through an intuitive user interface to reduce operator workload and streamline live production.

Real-time 4K processing with modular flexibility: VW3620 acts as the central engine, managing and distributing high-resolution content from diverse sources—cameras, servers, and conferencing systems—to LED video wall and displays with precise, real-time 4K processing.
Broadcast-grade SDI integration made simple: Enables smooth conversion of professional SDI camera feeds into the HDMI infrastructure, ensuring broadcast-level video quality across the studio’s AV system.
Touch-driven control for live studio operations: Delivers streamlined, app-based control over video sources and layouts, empowering producers with quick, responsive command during high-pressure live segments.
Flexible visual routing for mixed format displays: Facilitates real-time switching and scaling across various input formats and aspect ratios, optimizing display outputs for both LED walls and standard monitors.

Solution Diagram

Multi-view KVM over IP for Virtual Production & Motion Capture

Target3D, one of London’s premier virtual production and performance capture studios, sought to enhance its workflows for creating immersive content for AAA games, music videos, advertisements, and more. To achieve centralized server management, remote access, and real-time monitoring, the studio partnered with ATEN International to implement a cutting-edge KVM over IP solution. ATEN’s solution combines high-resolution control, intuitive multi-view functionality, and seamless server management, empowering Target3D to produce high-quality content efficiently.

Challenges	The ATEN Solution
Centralized workflow management: Needed a central hub to manage render nodes, computing systems, and media servers essential for virtual production and motion tracking workflows. Real-time monitoring & control in high-resolution: With a focus on precision, the studio required 4K resolution monitoring and user-friendly controls to optimize demanding production environments. Scalable & flexible integration: Needed a flexible system to support growth, with compatibility across mobile production racks and various content creation scenarios. Simplified user experience & support: Minimal training requirements, along with pre- and post-sale support, were essential to ensure a smooth transition to the new solution.	Seamless multi-view monitoring: The CM1284 provided real-time quad-view monitoring, enabling operators to control and switch between multiple video sources efficiently. The Boundless Switching feature allowed seamless transitions between sources by simply moving the mouse across display borders. High-performance over IP extension: The KE8952T/R enabled secure, network-wide accessibility for render nodes, allowing Target3D to connect devices via a 1GB Layer 2+ switch. This extended functionality ensured centralized control over all systems from a single console. Advanced production tools: ATEN’s KVM over IP solution incorporated features such as fast switching (<0.3 seconds with no video flicker), push-and-pull video functionality for sharing content to video walls, and 5K video quality for unparalleled clarity in monitoring and multitasking. Comprehensive support & scalability: From design to installation, ATEN provided hands-on guidance and post-sale support. The solution’s intuitive interface and centralized control capabilities (via the KVM over IP Matrix Manager) simplified operations, making the system easy to scale and adapt to future needs.

Challenges

The ATEN Solution

Centralized workflow management: Needed a central hub to manage render nodes, computing systems, and media servers essential for virtual production and motion tracking workflows.
Real-time monitoring & control in high-resolution: With a focus on precision, the studio required 4K resolution monitoring and user-friendly controls to optimize demanding production environments.
Scalable & flexible integration: Needed a flexible system to support growth, with compatibility across mobile production racks and various content creation scenarios.
Simplified user experience & support: Minimal training requirements, along with pre- and post-sale support, were essential to ensure a smooth transition to the new solution.

Seamless multi-view monitoring: The CM1284 provided real-time quad-view monitoring, enabling operators to control and switch between multiple video sources efficiently. The Boundless Switching feature allowed seamless transitions between sources by simply moving the mouse across display borders.
High-performance over IP extension: The KE8952T/R enabled secure, network-wide accessibility for render nodes, allowing Target3D to connect devices via a 1GB Layer 2+ switch. This extended functionality ensured centralized control over all systems from a single console.
Advanced production tools: ATEN’s KVM over IP solution incorporated features such as fast switching (<0.3 seconds with no video flicker), push-and-pull video functionality for sharing content to video walls, and 5K video quality for unparalleled clarity in monitoring and multitasking.
Comprehensive support & scalability: From design to installation, ATEN provided hands-on guidance and post-sale support. The solution’s intuitive interface and centralized control capabilities (via the KVM over IP Matrix Manager) simplified operations, making the system easy to scale and adapt to future needs.

Solution Diagram

360-degree Art and Animation over HDBaseT™ for a Touring Exhibit

A traveling exhibit wanted to create three 360-degree immersive rooms with projected video on floor-to-ceiling walls, and audio that would allow guests to be surrounded by animation and sound to bring to life exhibits about renowned painters Monet and Klimt, and majestic dinosaurs. The setup would also require two separate control rooms to control the splitting and extending of the necessary pro AV feeds. In addition, the installation needed to be simple enough for exhibition managers to set up and control, as well as easily transportable to travel from city to city. The project would need reliable after-installation support to ensure the exhibits continue to operate seamlessly and provide visitors the best possible immersive experience.

Challenges	The ATEN Solution
High-quality video & audio transmission: The solution needs to transmit both video and audio in high quality to create an immersive experience for exhibit visitors. Reliability & availability: Because of supply-chain issues and regular technical support needs, the solution has to be readily available. Streamlined on-site troubleshooting: The client wanted to only use projectors for image delivery to ensure there are fewer points for failure in the exhibition rooms. Simplified setup & re-usability: As a traveling exhibition, the client needed for the setup to be easily assembled, and be simple enough for exhibition managers to use.	Crystal-clear video & audio delivery: The chosen ATEN HDMI HDBaseT™ solution supports 4K video and Dolby Digital 5.1 and DTS HD audio. One cable to transmit it all: Audio and video can be transmitted up to 100 m over a single Cat 5e/6/6a cable for streamlined setup and AV delivery. Plug-and-play operation for on-site teams: ATEN’s VE series extenders feature intuitive labeling and setup, enabling smooth installation and simplified remote troubleshooting. Standardized installation & device communication: Thanks to the HDBaseT™ protocol, VE extenders can easily communicate with video players and projectors, no matter the setup.

Challenges

The ATEN Solution

High-quality video & audio transmission: The solution needs to transmit both video and audio in high quality to create an immersive experience for exhibit visitors.
Reliability & availability: Because of supply-chain issues and regular technical support needs, the solution has to be readily available.
Streamlined on-site troubleshooting: The client wanted to only use projectors for image delivery to ensure there are fewer points for failure in the exhibition rooms.
Simplified setup & re-usability: As a traveling exhibition, the client needed for the setup to be easily assembled, and be simple enough for exhibition managers to use.

Crystal-clear video & audio delivery: The chosen ATEN HDMI HDBaseT™ solution supports 4K video and Dolby Digital 5.1 and DTS HD audio.
One cable to transmit it all: Audio and video can be transmitted up to 100 m over a single Cat 5e/6/6a cable for streamlined setup and AV delivery.
Plug-and-play operation for on-site teams: ATEN’s VE series extenders feature intuitive labeling and setup, enabling smooth installation and simplified remote troubleshooting.
Standardized installation & device communication: Thanks to the HDBaseT™ protocol, VE extenders can easily communicate with video players and projectors, no matter the setup.

Solution Diagram

Real-Time 4K Signage for Metro Transit Flow & Engagement

A busy metropolitan train station needed to upgrade its digital signage network to manage dynamic content across multiple platforms—including large video walls, wayfinding pillars, and real-time announcement displays. The goal was to improve passenger engagement and streamline operations across long distances using a reliable, flexible, and easily scalable AV system. By deploying ATEN’s AV-over-IP technology, the station modernized its signage capabilities with minimal disruption to infrastructure.

Challenges	The ATEN Solution
Multi-zone 4K distribution: The solution needed to deliver vibrant, high-resolution content to multiple displays across platforms, concourses, and entry points. Long-distance transmission: Extend AV signals throughout the facility without compromising video quality or adding infrastructure complexity. Real-time control & switching: Instantly update content based on schedules, emergencies, or passenger flow. Future-proof flexibility: Easily expand the system as new display areas and digital signage applications are added.	Smarter, dynamic signage distribution: Content from five central sources is delivered to dozens of displays—across video walls, signage columns, and information screens—through a streamlined AV-over-IP architecture, ensuring consistent, dynamic content delivery throughout the hub. Effortless system expansion & management: The solution supports daisy-chaining and includes PoE functionality, enabling fast, cable-light installations and simplified remote control—making future expansion and system updates cost-effective and low-maintenance. Bandwidth-efficient 4K streaming with H.265: Ensures True 4K content is delivered over 100 Mbps per stream, even in bandwidth-limited areas of the station. Real-time switching & display mapping: Enables centralized updates to visual content, ideal for syncing announcements, timetables, alerts, and advertising across different locations.

Challenges

The ATEN Solution

Multi-zone 4K distribution: The solution needed to deliver vibrant, high-resolution content to multiple displays across platforms, concourses, and entry points.
Long-distance transmission: Extend AV signals throughout the facility without compromising video quality or adding infrastructure complexity.
Real-time control & switching: Instantly update content based on schedules, emergencies, or passenger flow.
Future-proof flexibility: Easily expand the system as new display areas and digital signage applications are added.

Smarter, dynamic signage distribution: Content from five central sources is delivered to dozens of displays—across video walls, signage columns, and information screens—through a streamlined AV-over-IP architecture, ensuring consistent, dynamic content delivery throughout the hub.
Effortless system expansion & management: The solution supports daisy-chaining and includes PoE functionality, enabling fast, cable-light installations and simplified remote control—making future expansion and system updates cost-effective and low-maintenance.
Bandwidth-efficient 4K streaming with H.265: Ensures True 4K content is delivered over 100 Mbps per stream, even in bandwidth-limited areas of the station.
Real-time switching & display mapping: Enables centralized updates to visual content, ideal for syncing announcements, timetables, alerts, and advertising across different locations.