Another recognition from Interbrand for ATEN’s outstanding brand strategy
Slough, UK (October 30, 2019) – “Best Taiwan Global Brands 2019” has announced the list of Taiwan's top international brands, and ATEN International, the leading provider of AV/IT connectivity and management solutions, has been recognized as one of the top 35 brands in the Interbrand 2019 Taiwan Top Global Brand Valuation League Table. The global brand consultancy Interbrand praised ATEN for its clear brand strategy and overall financial performance and suggested that ATEN should strengthen its advantages in brand infrastructure to create a prosperous future.
“ATEN has been devoted to brand development since the beginning of our establishment,” said Kevin Chen, President of ATEN International. “After years of branding, we have become the global leader in the KVM market, and we have implemented a C2B business model to understand our customers’ needs. Being listed as top 35 “Best Taiwan Global Brands 2019” is a huge honor, and we will continue to make the ATEN brand shine in the eyes of the world.
The 2019 Taiwan Top Global Brand Valuation is conducted by the Taiwan Ministry of Economic Affairs and the Taiwan Institute of Economic Research and is executed by the global brand consultancy Interbrand to enhance the brand development and competence of Taiwanese enterprises. In order to meet globalization commitments, the valuation system implemented the same criteria as “Best Global Brands”, and this year, the outcome disclosed that technology brands have had brilliant performances. In addition, Interbrand has come up with 4 major trends for brand promotion according to the valuation: “Insight and Adaptation”, “Prediction and Need Creation”, “Customer Satisfaction”, and “Innovation and Achievement”. Interbrand believes that branding is a continuous evolution and there is no way of turning back; everyone should eagerly explore new areas and break new ground in order to resist environmental fluctuations and increase brand values.